Founded 2025 • Acquired 2026

ExpertNIL is an NIL valuation and intelligence platform built to help athletic programs evaluate player value, benchmark comparable deals, and make more informed roster-spending decisions using confidence-weighted market data.

• ExpertNIL’s comparison engine evaluates athletes against historically similar players and NIL transactions based on factors such as position, physical profile, recruiting background, performance, roster context, and market conditions.• Reported deal data is assigned confidence scores based on the quality and reliability of the underlying information, allowing higher-confidence transactions to carry greater weight in the valuation process.• The result is a more structured way to benchmark player value, evaluate reported or hypothetical deals, and identify relevant historical comparables.

• ExpertNIL combines historical NIL transactions, athlete characteristics, market dynamics, contract structure, and program-level budget constraints within a proprietary valuation framework.• Rather than treating every reported NIL figure equally, the platform incorporates confidence-weighted data and comparable-athlete analysis to establish valuation ranges and assess whether individual deals are consistent with underlying market benchmarks.

Luke Brencsons founded ExpertNIL in 2025 to bring greater structure and transparency to NIL valuation in college athletics.The platform was built around a large historical NIL dataset and a proprietary analytical framework combining confidence scoring, comparable-athlete analysis, player valuation, and roster-level budget intelligence.His background in finance, analytics, and modeling shaped ExpertNIL’s approach to turning fragmented market information into structured valuation and decision-making tools.

Luke Brencsons
Founder • Analytics • Valuation • Strategy

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